---
id: 20260403-T0-18
title: "男性弃用电视转投 YouTube，AI 使用与社媒疲劳加剧"
title_en: "Men Abandon TV for YouTube as AI and Social Media Fatigue Rise"
url: https://ai.daily.yangsir.net/daily/20260403-T0-18
issue_date: 2026-04-03
publish_date: 2026-04-02T09:43:08.000Z
source_name: "HN AI 精选"
source_url: https://www.ofcom.org.uk/media-use-and-attitudes/media-habits-adults/passive-social-media-use-ai-companionship-and-online-side-hustles-uk-adults-media-and-online-lives-revealed
---

# 男性弃用电视转投 YouTube，AI 使用与社媒疲劳加剧

英国通信管理局 Ofcom 发布报告显示，随着人工智能使用增长和社交媒体疲劳加剧，越来越多男性转向 YouTube 替代传统电视。报告指出，35% 的成年男性每周使用 YouTube 超过 10 小时，而电视观看时间下降 12%。AI 伴侣使用率上升 27%，尤其 18-34 岁群体中，40% 将 AI 用于社交陪伴。同时，28% 的成年人通过社交媒体开展副业，其中男性占比 35%。数据反映了数字消费习惯的显著转变，传统媒体面临新兴平台的竞争压力。

## English Version

**Men Abandon TV for YouTube as AI and Social Media Fatigue Rise**

Ofcom reports a significant shift as more men move from traditional TV to YouTube, driven by growing AI use and social media fatigue. The study reveals 35% of adult men now watch YouTube for over 10 hours weekly, a 12% decrease in TV viewing. AI companion usage has surged by 27%, with 40% of 18-34-year-olds using AI for social companionship. Additionally, 28% of adults use social media for side hustles, including 35% of men. The data underscores a major transformation in digital consumption habits, highlighting mounting pressure on traditional media from emerging platforms.

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**来源**：[HN AI 精选](https://www.ofcom.org.uk/media-use-and-attitudes/media-habits-adults/passive-social-media-use-ai-companionship-and-online-side-hustles-uk-adults-media-and-online-lives-revealed)

**详情页**：https://ai.daily.yangsir.net/daily/20260403-T0-18

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