---
id: 20260821-T0-01
title: "ChatGPT 搜索大规模支持 site: 操作符，GEO 优化成新战场"
title_en: "ChatGPT Search Scales site: Operator, GEO Optimization Emerges"
url: https://ai.daily.yangsir.net/daily/20260821-T0-01
issue_date: 2026-08-21
publish_date: 2026-08-20T23:57:32.000Z
category: news
source_name: "Simon Willison"
source_url: https://simonwillison.net/2026/Aug/20/chatgpt-search-now-uses-the-siteoperator-at-scale/
---

# ChatGPT 搜索大规模支持 site: 操作符，GEO 优化成新战场

根据 Simon Willison 的报道，ChatGPT 搜索已大规模支持使用 `site:` 操作符，允许用户在特定域名内进行搜索。这一变化催生了生成式引擎优化（GEO）领域，即专门针对 AI 聊天工具中的提示回复来优化网站可见度的新行业，GEO 被视为 SEO 的聊天机器人版本，相关咨询与工具服务已出现。

## English Version

**ChatGPT Search Scales site: Operator, GEO Optimization Emerges**

According to Simon Willison, ChatGPT search now supports the `site:` operator at scale, enabling users to search within specific domains. This change has spurred the emerging field of Generative Engine Optimization (GEO) - the chatbot-era version of SEO - where companies provide tools and consulting to increase a website's presence in replies generated within tools like ChatGPT.

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**来源**：[Simon Willison](https://simonwillison.net/2026/Aug/20/chatgpt-search-now-uses-the-siteoperator-at-scale/)

**详情页**：https://ai.daily.yangsir.net/daily/20260821-T0-01

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