---
id: 20260917-T0-01
title: "OpenAI推出AI广告新形态：赞助代理、营销工具及HubSpot/Shopify集成"
title_en: "OpenAI Unveils Sponsored Agents, Marketer Tools, HubSpot and Shopify Integrations"
url: https://ai.daily.yangsir.net/daily/20260917-T0-01
issue_date: 2026-09-17
publish_date: 2026-09-16T13:00:00.000Z
category: news
source_name: "OpenAI News"
source_url: https://openai.com/index/reimagining-advertising-with-ai
---

# OpenAI推出AI广告新形态：赞助代理、营销工具及HubSpot/Shopify集成

OpenAI发布了一系列AI驱动的广告新体验，包括Sponsored Agents、面向营销人员的工具，以及与HubSpot和Shopify的集成。Sponsored Agents可能让品牌以代理形式在AI对话中触达用户，而营销工具和电商平台集成则帮助商家更直接地在OpenAI生态内投放和管理广告。这标志着OpenAI正式探索广告商业模式，对数字广告格局可能产生实质影响。

## English Version

**OpenAI Unveils Sponsored Agents, Marketer Tools, HubSpot and Shopify Integrations**

OpenAI unveils a set of AI-powered advertising experiences, including Sponsored Agents, tools for marketers, and integrations with HubSpot and Shopify. Sponsored Agents could let brands reach users through agent-like interactions in AI conversations, while marketer tools and commerce integrations help merchants run and manage ads directly within OpenAI's ecosystem. It marks OpenAI's formal push into advertising, with potential to shift the digital ad landscape.

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**来源**：[OpenAI News](https://openai.com/index/reimagining-advertising-with-ai)

**详情页**：https://ai.daily.yangsir.net/daily/20260917-T0-01

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