---
id: 20261027-T0-06
title: "Fanatics用OpenAI做球衣搭配，3万件MLB商品测试互动率涨10%"
title_en: "Fanatics Uses OpenAI's Shop the Look, Sees 10% Higher Engagement"
url: https://ai.daily.yangsir.net/daily/20261027-T0-06
issue_date: 2026-10-27
publish_date: 2026-10-26T07:00:00.000Z
category: news
source_name: "OpenAI News"
source_url: https://openai.com/index/fanatics-streamline-fan-experience
---

# Fanatics用OpenAI做球衣搭配，3万件MLB商品测试互动率涨10%

Fanatics借助OpenAI推出Shop the Look功能，帮球迷完成比赛日穿搭。在约3万件MLB商品上的测试显示，用户互动率提升了10%。这项功能把商品浏览变成搭配推荐，球迷不用自己逐件挑选就能凑齐一套。对电商平台来说，这是把大模型直接接进商品推荐链路的一个落地样本，效果用互动率而非转化率衡量。

## English Version

**Fanatics Uses OpenAI's Shop the Look, Sees 10% Higher Engagement**

Fanatics is using OpenAI to power Shop the Look, a feature that helps fans complete their game-day outfits. Testing across roughly 30,000 MLB products showed 10% higher engagement. The feature turns product browsing into outfit recommendations, so fans can assemble a full look without picking items one by one. For e-commerce platforms, it's a concrete example of wiring LLMs directly into product recommendation, measured by engagement rather than conversion.

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**来源**：[OpenAI News](https://openai.com/index/fanatics-streamline-fan-experience)

**详情页**：https://ai.daily.yangsir.net/daily/20261027-T0-06

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